You might think electronic door locks are primarily for hotels. But this generation of Millennials is now shaping change in the home architectural industry, and their priorities are clear. Electronic door locks fit their needs.
The architectural world is changing alongside the behavioral trends of Millennials, those born between 1981-1996. These changes are driven primarily by numbers. In the USA alone, the Millennials are becoming the dominant generation at about 72.1 million compared to the 71.8 million from the Baby Boomer generation.
The housing industry is being influenced by three core values of this millennial generation:
- Flexibility
- Convenience
- Security
Three Millennial Core Values
1. Flexibility
Today’s trends show that Millennials are more likely to move into multi-family housing and that they dominate the rental market altogether. They tend to value the flexibility of renting as well as choosing to marry and start a family later in life.
Additionally, they are being priced out of the single-family market. Over the past year or so, the market has skyrocketed, making home ownership unattainable for many millennials and younger adults.
2. Convenience
Also, this sector of our population values convenience. Millennials were raised in a culture where everything from phone calls, to food, to writing a thesis has been made convenient. For this generation, advancements in the electronic and digital sectors were simply part of the world they grew up in.
They want convenience to be inherent within the architecture of their living quarters. When searching for multi-family housing, they’re paying attention to more than the look and the feel of the place. What are the technological amenities? How is convenience built into everyday life?
3. Security
Millennials have grown up in a world where security is paramount. A recent survey was conducted revealing that 75% of Millennials plan to live in apartment buildings and that safety is one of their top priorities. However, only 26% stated that they felt secure in their current buildings.
Furthermore, over 50% of the group in this study said that they would prefer to access their home using tech-based entry methods but less than 10% actually had electronic door locks.
How TownSteel’s e-Genius Meets Millennial Demand for Electronic Door Locks
Fortunately, TownSteel has long been prepared to meet the current influx of millennials as they continue to want the flexibility of living in multi-family housing. Back in 2016, Dennis Ma, master inventor of door locks, set out to improve upon the standard interconnected lock design. He came up with a product called the e-Genius that carries three patents with its name and is ANSI/BHMA A156.12 Grade 1 certified.
The e-Genius has proven to provide the security Millennials look for. It requires identity authentication with multi-technology readers that use RFID, Bluetooth, and a 12-pin metal button keypad or touch keypad. Plus, a mechanical key override lock is available as an extra backup. It is also engineered with an anti-follow feature that prevents intruders from opening the door immediately after closing.
This is also the only interconnected door lock on the market that provides the ability to easily lock and unlock both the latch bolt and the deadbolt. The e-Genius also allows you to use a switch inside of the lock as a triggering point. So, whenever the deadbolt is retracted, then the latch bolt stays unlocked.
These convenient features accommodate the practical needs of residents living in multi-family housing. For short trips to take out the trash or get the mail, residents don’t need a credential to re-enter. They simply keep their door unlocked by not throwing the deadbolt.
All other interconnected locks on the market operate with the hotel feature which only allows you to lock the deadbolt from the inside. It is impossible to leave your door open for a quick outing and you must have a credential to re-enter. This can be frustrating if you live in multi-family housing and want the flexibility of only venturing a short distance from your door.
Meet TownSteel’s BetterConnected e-Genius: An Electronic Lock for Multi-Family Housing
The e-Genius continues to be a favorite for multi-family housing. TownSteel recently highlighted this door lock as part of its BetterConnected campaign to educate the public about our high-quality interconnected locks. This revolutionary product undoubtedly meets the Millennial’s core values, offering the most flexibility, safety, and convenience available in today’s electronic door locks.
Check out TownSteel’s e-Genius electronic lock to learn more, and contact your sales representative to see if it’s the right fit for your next project.
